San Francisco Giants fan Dan Jackson was having a pretty normal Thursday. He spent his day as he usually does, as an account director for a local agency, and prepped to leave a bit early to catch the first Giants game of the year. Little did he know what the evening would have in store. In fact, if you had told him what would happen next, he would have thought you were crazy.
Around that same time that day, the marketing team at the Giants found out that they needed someone to throw out the first pitch. Bryan Srabian, Director of Digital for the team, came up with a brilliant idea to give the rare honor away to a lucky fan using social media. This is something that is no doubt on the bucket list for any fan. He came up with the hashtag #SFGBucketList, which perfectly captured this organic opportunity. They would promote the hashtag in the stadium using Tagboard’s on-screen technology.
When asked more about this idea, Srabian said, “there is so much potential to connect with your fan base utilizing social media and Tagboard’s functionality. When we found out that we needed a ceremonial first pitch, we immediately identified our fans on social media. From there determined that this could be an entertaining feature on our Video Board as well as rewarding with fans.”
Using the Tagboard, the team put up a stream of user generated social media posts on the scoreboard. They also created a short video informing fans how they can win the opportunity. This created a snowball effect of posts coming in from fans all over the ballpark. Hundreds upon hundreds of posts came in during this short time from fans young and old.
The Giants picked a very loyal fan by the name of Dan whose post on Vine (below) was curated to the big board. His clever short video caught the attention of Srabian. The video showed Dan practicing a pitch with an orange.
“Throwing out the first pitch at a Giants game is something I never thought I’d ever be able to do. When I found out I had the opportunity to I absolutely couldn’t believe it. I had 15 minutes to get there or they would have someone else do it, so I ran 7 long blocks to the ballpark. I arrived completely out of breath and dripping sweat, and had only a few minutes to spare before I was up! The whole thing was so surreal, from walking out onto the field, stepping onto the mound, seeing all the people in the stands, and throwing the pitch to Romo — it was just amazing. I still can’t believe it actually happened! For the rest of my life I can say I threw out the first pitch at a Giants game (Giants/A’s game no less!) — and that is pretty incredible.”
When asked about the experience, Dan had a lot to say, “As a huge Giants fan and a big social media user, I’m super excited about them integrating fan’s posts on the big screen this season! The Giants have done a great job so far harnessing the energy and enthusiasm of the fans on social media, and this addition really takes it to the next level. So often, going to a game is such a one-way experience, like watching a movie in the theater. Not that there’s anything wrong with that, but this will make it a much more interactive experience, and makes it rewarding for everyone who participates. I mean who doesn’t like seeing themselves up on the jumbotron! I can’t wait to see how they continue to use this technology and see what they do next.”
We love seeing our customers using our technology to build stronger relationships with their fan base. This is an amazing example of a very clever idea that was made possible through Tagboard technology.
Srabian added, “with very little promotion, we immediately created a uniquely customized and popular promotion for our fans, and something that we can now build upon. Tagboard’s powerful and versatile functionality allowed us to pull this off quickly, and with great success.”
We look forward to showcasing more of our projects with the San Francisco Giants as the season gets underway. #StayTuned!
—Josh Decker, Tagboard CEO