This time last week, we took the final wrappings off of Tagboard v2.0 and released it into to the world. While the release of a new product version is an obvious reason for celebration, this was a particularly significant event for us for a few key reasons:
So, what’s new? Key features and details of Tagboard v2.0 include:
Features & Design
Under The Hood
We want to give a big shout-out to our entire development and design team, who worked extremely hard to complete this release. We are overwhelmingly #ThankfulFor their tireless work and innovation over the past few months. Also, a thank you to you, our audience, for the important feedback we received from you this past week. We thrive on your feedback, so please keep it coming!
We hope you enjoy Tagboard v2.0 as much as we have enjoyed building it for you!
The Tagboard Team
When we first launched tagboard.com over a year ago our goal was to help build communities around similar interests. We chose to focus our efforts and center our strategy on the hashtag, partly because of its ubiquity and accessibility, but also because we saw its greater potential, and recognized an obvious lack of good hashtag tools.
Since then we’ve had the opportunity to work with some of the world’s largest brands, social movements, and event organizers, to create powerful, cross-network social experiences — all using the hashtag. We’ve learned a lot in the last year, and are ready to start putting some of those learnings into practice.
Today, we’re excited to announce a new version Tagboard is coming soon. Our team has been working around the clock building the next generation of the Tagboard experience and technology, and we can’t wait to show you. Actually, we’re not going to wait…
Here is a sneak peek of some of Tagboard’s new features and design highlights:
We’re putting the final and finishing touches on this release now, so look for it very soon. And, as always, if you have any questions, comments, or concerns, please let us know. And don’t miss getting Tagboard news: follow @tagboard on Twitter for updates.
We look forward to forward to what the future has in store! #BecauseHashtags
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Fall has arrived, and school campuses are once again full and buzzing, and that means college sports are back! This season, Tagboard is honored to be the leader in collegiate, in-game social presentation.
Some of the fundamentals of building an engaged fan base include letting fans know that you’re listening, and giving them the opportunity to share their experiences from an event. Tagboard enables leading universities to achieve those goals by aggregating and amplifying social media, and by giving schools innovative display options like embedding and in-stadium screens. Last year, more than a dozen universities asked Tagboard assist them in showcasing social media as they celebrated their 2013 class in graduation ceremonies.
This year, more collegiate organizations are embracing social media as an essential part of their communication strategy, especially in stadiums on game day. With Tagboard, universities have a new way to engage with fans, motivating them to post tweets, photos, status updates, and even video., all with the goal of making the big screen during game breaks.
“Our main job is to best capture and capitalize on the momentum that is out there from fans,” says Daniel Hour, New Media and Recruiting at the University of Washington. “A prime example is #AppleCup. Not many people will be using #UWvsWSU for that game even though it’s technically right. We all know that the Apple Cup is not just about #UWvsWSU, it is about the community, holiday, and events surrounding Apple Cup.”
It makes sense for organizations to embrace the momentum that already exists naturally their communities, especially the success of a hashtag is measured in its adoption. That’s why Tagboard’s powerful cross-network search engine is an effective tool for isolating which hashtags are already in use, and what the conversations are focused on.
Tagboard’s browser-based Live Mode and custom live display applications for stadiums are also great tools for community managers.
“[It allows us to] reward and showcase fans for sharing their game day experience on social media," says Austin Price, Social Media Specialist, TCU Athletics. "Tagboard has helped us to do this on a prodigious level. We have seen a massive increase in engagement when we have Tagboard up and running."
Use of Tagboard has moved beyond game day, too, as a way to display the social conversation throughout the entire campus:
Kelly Mosier, Director of Digital Communications at the University of Nebraska Athletics says, “Our first event [outside gameday] where we used the screen presentation app was our annual Fan Day. I was expecting solid engagement from fans during the event, but I was floored at how much stronger that engagement became when those messages were displayed on the screen.”
Stanford University uses Tagboard’s entire platform. “With our recent website redesign, we’ve leveraged our tagboard as a central focus of the new website, brand-centric GoStanford.com. Rather than linking out to various social platforms, we keep users engaged on our website with the most important social platforms under one roof," says Kurt Svoboda, Sr. Assistant Athletic Director.
Elevating and showcasing the hashtag conversation on collegiate campuses is becoming requisite for marketing and communication efforts. Simply pushing promotions out through social media and following what fans are saying is not enough. Harnessing and channelling interactions on a showcasing platform (like Tagboard) is where today’s opportunities lay. Collegiate organizations like those mentioned above understand the impact of meaningful interaction between the organization and its fans that builds community and engagement = #gamechanger.
When we launched Tagboard we endeavored to bring new tools to the public that help show off the power of the hashtag and its potential to help bring together people and communities. Aggregating social media from different networks is just a part of that tool set, so today we’re excited to announce we’ve released a new tool: hashtag definitions.
Whether for a non-obvious acronym (#OSM), an interesting brand name (#EarthBar), or a trending topic (#FallFashion), hashtag definitions will help clarify and contextualize those hashtags that may not warrant a full tagboard — with ownership, moderation, customization, etc. — but that still bring together a community with shared interests.
Adding a definition is as easy as searching a hashtag on tagboard.com, viewing the results, and clicking the “Define” button underneath the hashtag header. Right now, the latest definition provided is the one that sticks, but we’ll be working on ways that the community can vote on and select the best definition.
There are other similar tools and catalogs out there, but we have heard loud and clear from our users that there needs to be a centralized, cross-platform, and open way for hashtags to be defined. That’s why we built our definitions library, but are not confining to tagboard.com. We made an open API for anyone to source, and even add, definitions. We are still working through the kinks, but if you have an app or service that you think would benefit from hashtag definitions, you can request access to the API here.
Our goal is to equip #hastagvocates and social media enthusiasts to be able to quickly and easily define what a hashtag means in the hopes of building a robust library of definitions. Eventually, we want anyone who wants to use a hashtag in their post to be able to discover and select the best one(s). So, naturally, the next step will be building a recommendation engine, powered by fellow netizens, all pulled together using the world’s greatest meta-mechanism: the hashtag.
Enjoy and #KeepHashtagging!
First and foremost - thank you for the love! We would be happy to delete the tagboard for you, can you email social(at)tagboard(dot)com along with the #hashtag used and we will provide next steps.
#ThankYou for using Tagboard,